Naming, positioning, social media and website copy development

Redefine the menopause category with an outspoken brand voice. Develop a unique brand identity, product naming and key communication for the entire range.

A partner agency to Unilever Innovations created a compelling strategy for the identity and launch of MOJO WELLBEING, an Amazon exclusive product line for perimenopausal women. However, the consumer-facing explorations fell short of great creative intentions.

I was asked to help align the creative with the strategic vision, collaborating directly with Unilever product and design teams to develop a unique brand identity, outspoken brand voice, franchise naming and key communication elements.